UPM Raflatac Launches new Decorative Labeling Product Range
UPM Raflatac's new range of decorative label products seeks to entice the senses of sight and touch.
UPM Raflatac has launched a range of products for decorative labeling applications in the Americas. With eye-catching and tactile effects, these materials radiate quality and convey a premium appearance that helps make the vital difference between products left on the shelf and those that make it past the check-out line.
UPM Raflatac’s decorative paper and film products are ideal for brand owners looking to create labels that dress to impress in the food, beverage, home and personal care, retail promotion and wine markets. Silver, gold, brushed metal and mirror-finish products express a high-value appearance or celebratory sparkle, and metallic voids add tamper evidence and an assurance of authenticity for high-value consumer goods. Iridescent, tinted and opalescent materials can be subtle yet stunning, and add a touch of class that reflects a superior product with a sense of intrigue. Textured, embossed and smooth label stocks appeal to the senses of sight and touch.
As part of the launch of the company’s new decorative labeling product range, UPM Raflatac has also produced a decorative labeling sample book for companies wishing to demonstrate their merit as an innovative and creative partner. This tool provides an easy, hands-on way to present special and original material proposals, potentially opening up new and mutually-beneficial business opportunities.
