UPM Raflatac Launches Label Design Contest In China

TAMPERE, Finland—UPM Raflatac, one of the world’s leading suppliers of pressure sensitive labelstock and RFID tags and inlays, has recently launched a label design contest in China. The Label Design Awards 2007 encourage Chinese designers to revolutionize the way labels are designed.

“With the opening of our new state-of-the-art manufacturing centre in Changshu in spring 2007, we’re launching a new era in labelling,” says Elisa Nilsson, vice president of communications at UPM Raflatac. “To celebrate this, the Label Design Awards 2007 encourage Chinese designers to create an innovative product label for an imaginary home care or personal care product called New Era, using UPM Raflatac’s extensive range of labelstocks as a canvas.”