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Naturally, the transition has been a smoother process for companies already involved to some extent in a digital field. But failed attempts at developing their own DAM programs have led many to seek outside assistance.
One printer's transition
Consumer product companies often look to their prepress houses and print shops as a first option because they've been controlling client materials for years. Leading prepress providers are investing in a DAM infrastructure to accommodate their customers.
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Terri Mcconnell
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