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In practice, implementing an effective DAM solution has proven to be a difficult challenge for many companies. Added to the sheer volume of product packaging data is the reality that most of it is developed or supplied by outside sources. Art, regulatory information, and production specifications may be stored in several separate locations, either exclusively or redundantly. Even within companies that attempt to account for such materials internally, it's not uncommon to find files scattered amongst different departments, or even between completely different branches.
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Terri Mcconnell
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