Upgrading Your Portfolio

In her article "Digital Asset Management, The Art of Archiving," published on www.tech-exchange.com, consultant Teri Ross quantifies the benefits of asset management. Citing data from Canto Software, a company with more than 120,000 licensed DAM seats worldwide, Ross writes the average creative professional looks for a media file 83 times a week and fails to find it 35 percent of the time. A DAM solution could drop that figure to 5 percent. Her research shows the ROI on a digital asset management system is between 8:1 to 14:1, due to labor savings in file searching and retrieval, extended use and re-use of digital assets, faster turnarounds, and workflow efficiency.