All Aboard!

According to Jeff Wettersten, director, digital print solutions at Sun Chemical, during his Labelexpo presentation titled, “A Digital Overview,” order sizes are shrinking due to several factors. These include increasing order frequency, content differentiation, shorter runs, and demand for faster and faster turnaround. Traditionally, analog print technologies are designed for longer runs. This means the only way for customers to quickly restock their products is by holding large stocks of pre-printed material or printing uneconomic short re-runs of packaging at short notice.