All Aboard!
The digital printing train is picking up speed—don’t be left behind.
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Gaining momentum
The preceding is a sampling of what is out there to help you offer digital capabilities to your customers. Be vigilant about digital printing. Speed of adoption is increasing, particularly as the speeds available for printing digitally improve, moving applications for digital printing into the medium-run sphere. The economies of scale for operating these types of presses are such that the investment in digital technology will pay you back in terms of reduced waste and increased orders. Digital suppliers are continuing to improve their wares. As they do, these products will become all the more pervasive. The digital train won’t stop at medium runs. Waiting for the longer runs means you’ll be playing catch-up. pP
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Chris Mc Loone
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