Reinventing CardPak
Under the leadership of President Tony Petrelli, CardPak has transformed from a commodity-based business to a dynamic supplier of printed packaging materials with sustainability advantages.
By 2006, CardPak had annual sales of about $25 million, primarily in blister cards. However, the company that Petrelli took over was struggling to compete in a commodity business and in a market that was drying up. "The company had excellent employees, good equipment, and a relatively good customer base. What was needed was a new direction. We needed to reinvent the company," he says.
- People:
- Tony Petrelli
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