Top Flexible Packaging Converters

Wilson highlights the months of development that went into the shrink label for Pennzoil-Quaker State's 10W-30 Motor Oil container. "The oil bottle is shaped like a race car and everyone else in the industry told the company that this application was not suitable for a full-body label. Our prepress department had to get the label to distort in the correct areas so the label would shrink perfectly onto the car (the wheels and hood on the label had to match up perfectly with the wheels and hood on the bottle)." In addition, SleeveCo worked with the bottle manufacturers to get the bottle to the correct density for shrinking and also developed a specialty system to apply the labels.