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These challenges aside, Wilson predicts a bright future for sleeve labels. "The options are literally endless for new packaging applications," he says. "With the further development and understanding of the capabilities of shrink sleeves, blow molders are now able to create odd-shaped containers, offering customers bottles that are eye-catching and more ergonomic than ever before. Even though shrink-sleeve labels are a bit more expensive than pressure-sensitive labels or paper labels, the value gained is well worth the expense."
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