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Combining its ability to use specialty inks with its shrink labels has helped bring in business that would have otherwise gone elsewhere, says Wilson. "For example, one of our customers, White Rock Distilleries, chose to change their package from an expensive frosted etched glass to a full-body label that delivers the same effect through a matte finish. This allowed the company to save a lot of money and inventory stock bottles that they use on other projects."
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