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Another challenging project successfully completed was for Blue Corral's Black Magic product line. The company wanted to put its trigger spray bottles into full-body labels. The main challenge came from the distortion around the neck of the bottle. SleeveCo developed a solution using a proprietary blend of materials that could handle the shrink ratio from the small dimension at the top of the bottle to the larger dimension at the bottom. The use of the full-body shrink sleeve allowed the customer to use the side panels of the containers for legally required safety information, freeing up space on the back of the container to cross-promote other products, says Wilson.
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- Martin Wilson
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