What’s the Next Move

For the world’s retailing giants, there are two product pathways: branded and private label goods. The long print runs represented by the high-volume, relatively low-cost private brands are attractive volume business for the packaging industry. Where retail groups are expanding into developing markets, it is likely that local sources of printed packaging for their own brands will be found to keep costs down. Suppliers in the company’s home country will be unlikely to benefit from such market growth.