What’s the Next Move

There are strong arguments for establishing manufacturing and packaging facilities in the developing economic regions of eastern Europe, China, India, or South America, where labor costs are lower, production can be oriented to the local market, and import tariffs and transport costs avoided. Packaging industry suppliers—paper, board, film, label substrates—are already establishing a supply base in these new markets, and many of them offer the globally-available products that enable brand owners to protect the consistency of their brand image throughout the world.