What’s the Next Move

As the world gets smaller, the package-printing industry needs to reinvent itself, not only to fight the threat to existing business from developing markets, but also to be strong enough to take advantage of the many new opportunities that the smaller, more accessible, world represents. n

Corey Reardon is president and CEO of AWA Alexander Watson Associates, a global market research and consulting company with a focus on the specialty packaging, coating, and converting industries.