Thinking Outside the Plain Jane Box

"The majority of our business is in cosmetics, following the trends of the fashion business which uses the hottest colors, shades, and textures," Kaneff said. "Our goal is similar to a clothes designer's approach—we want to bring designs or coatings or other value-added features to customers and say, 'What do you think about this for a new promo launch?' We want to be a key partner in the creative process and work closely with the customer. We consider ourselves a world-class, premier value-added folding carton company."