E-Packaging Innovations

Interactive packaging—Another potentially profitable area for e-packaging is the item-level consumer packaged goods market. Any number of products can have packaging that interacts with consumers via touch, sound, or sight—basically transforming a one-way monologue on a printed box or bag into a two-way "conversation" offering useful information, entertainment, or both. Blue Spark Technologies is currently working with Novalia, a UK-based designer of printed electronics media, to drive the creation of innovative new products for packaging, retail, and other markets.