Thermal-ware for Package Printing

pP: How can thermal transfer printing add money to the bottomline?

Schmitt: Here are the key points for an end user:

• Lower inventory—From an end-user perspective, one of the greatest savings opportunities is using thermal transfer to customize pre-printed labels. To consolidate and reduce label inventory and guard against obsolescence, some companies choose to combine thermal transfer printing with other printing technologies. The label or packaging is pre-printed with the logo and company information, and the variable info such as the product's type, size, or variety is added on demand. Here's an example: A manufacturer inventoried 70 different pre-printed labels—over $250,000 in inventory! One production line had 20 label changes per shift! A reseller introduced a thermal transfer printing solution, allowing the variable information to be printed on-demand with thermal transfer. They consolidated to two different pre-printed label stocks and with line changes minimized, their productivity increased.