Thermal-ware for Package Printing

pP: What are the main benefits that thermal transfer printing offers printers and converters?

Amy Schmitt, IIMAK marketing communications manager: Advantages include:

• Flexibility—Changing variable data is quick and easy when managed electronically. This significantly reduces downtime when compared to hot stamp or ink imprinting. Unlike hot stamp or ink imprinting, there are no plates or type that need to be changed.