Thermal-ware for Package Printing

pP: What's the future of thermal transfer printing in the package-printing industry?

Schmitt: Bright. Thermal transfer complements emerging technologies such as RFID (radio frequency identification). Even in wireless environments, there is a need for human readable information on a label. Additionally, growing segments like security offer opportunity for growth in thermal transfer. As counterfeiters become more advanced, companies are looking to multiple technologies, both overt and covert, to protect their goods.