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Thermal printing technologies are working hard to hold on to established markets.
Additionally, Garber notes that thermal transfer is more durable than direct thermal and does not need special media. “This method is used when durability and UV resistance is most important.”
The disadvantage of thermal transfer is that it requires two consumables, the ribbon and the substrate. “The cost of the ribbon, the need for two consumables, and the required ‘mating’ of correct ribbon with correct media choice could be considered disadvantages,” says Garber.
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