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Thermal printing technologies are working hard to hold on to established markets.
Well, thermal printing (including direct and thermal transfer) is one of those older technology arenas that is feeling the “heat” from the new kids on the block, like inkjet and digital printing, or even RFID, which, some say, could supplant thermal printing’s bread-and-butter—bar codes.
Despite this formidable competition, thermal printing is far from being put out to pasture. It is not only going strong in its traditional strongholds, but is taking advantage of new regulations and requirements to expand its place in on-demand, variable data printing.
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