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Thermal printing technologies are working hard to hold on to established markets.
Hayakawa does not believe RFID will ultimately replace bar codes, because of cost and bar code infrastructure issues. If RFID could get its costs down to the current bar code labeling costs, he believes it could pose a threat to the thermal transfer industry. However, he says, “The reality is—there is an unlikelihood that RFID would reach the cost level of bar code labeling.”
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