Thermal Transfer

Another area of potential growth for thermal transfer printing is in the brand protection and security-labeling market. Appleton's (Appleton, Wis.) Joe Pleshek, brand protection market manager, believes that the ability to combine variable information with a security feature in thermal transfer substrates can provide a powerful security solution that is difficult to replicate. "The need for security is growing and this should open a growing niche market in the thermal transfer arena."