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Joe Smith, products and service manager for DNP IMS America, Co., Ltd. (DNP, Concord, N.C.), adds, "Thermal transfer printing also offers the ability to control the variable data via a computer, dramatically reducing set-up time and streamlining the manufacturing process. It is the recognized printing standard for barcode labeling across all industries, and offers the highest durability compared to laser jet, bubble jet, lithographic, flexographic, and direct thermal. … Additionally, it is an inexpensive print process for short-run projects, and has the ability to print high-resolution information and barcodes onto small print surfaces; all of which are key qualities to any package printing application."
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