There’s a lot of prep work to be done before you can get your print job off the ground.

By Jean-Marie Hershey

There’s nothing mysterious about why the commercial and package printing industries have spent a great deal of time and money developing automated processes to reduce or eliminate as many process-related errors as possible. According to Doug Rosen, director of education and development for preflight pioneer Markzware, “From the standpoint of ROI [return on investment], (preflighting) makes sense because the earlier you find a problem the less costly it is to repair - even at the final stage when the PDF comes in before printing.”