There’s a lot of prep work to be done before you can get your print job off the ground.

By Jean-Marie Hershey

Customers also should have a set of ground controls or preflight preferences that they have received from the packaging provider before starting the job. “This will help them to preflight their job before outputting and sending the job to the printer,” Rosen says.

Communication between printer and designer is also key. “The printer should make any specific requirements available to the designers up front. Whether the designers choose to adhere to these job specs is up to them, but at least at this point, traditional prepress and the designers will have a common basis to discuss any problems that arise.”