Flexibility is the Key
There are hurdles indeed, but there’s also a big carrot at the end of the stick.
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The study zeros in on pouches as being at the leading edge of the growth curve, projecting demand to rise at a 6.6 percent annual rate through 2009. Although flat pouches will see solid gains, stand-up pouches will be where the action is. The study cites advantages that include excellent visual appeal, product differentiation, convenience, portability, and reclosability.
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Tom Polischuk
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