Flexibility is the Key
There are hurdles indeed, but there’s also a big carrot at the end of the stick.
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Romano estimates that the U.S. has about 3,100 presses used for flexible packaging, located in about 440 establishments. The industry is “complex and exciting, with constant change and relentless competition,” he says. “To stay ahead, they [converters] must stay ahead of both consumer and technology trends. ... The next five years will be challenging for progressive flexible packaging establishments. If converters keep up with the changing technologies, they will prosper.” n
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Tom Polischuk
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