Flexibility is the Key
There are hurdles indeed, but there’s also a big carrot at the end of the stick.
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Within the North American borders, additional competition is being seen by the “extension of the printer base to include more commercial printers,” says Reardon. “Already, packaging represents a significant proportion of the product portfolio for many commercial printers.”
Flexible packaging is a further stretch for commercial printers than other packaging components such as folding cartons, but as these printers look for growth in related printing markets, flexible packaging could be a tempting target.
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Tom Polischuk
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