Flexibility is the Key
There are hurdles indeed, but there’s also a big carrot at the end of the stick.
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In a study titled, “Converted Flexible Packaging,” released in January 2006, The Freedonia Group predicts that the demand for flexible packaging will increase more than 4 percent each year through 2009. The advantages that flexible packaging offers over rigid packaging include cost, performance, and source reduction (less material used). Growth will also be fueled by technical advances in breathable films and resealable stand-up pouches, along with manufacturers’ requirements for high-impact graphics.
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Tom Polischuk
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