Flexibility is the Key

Getting there from here

Although the mainstream use of smart packaging will be seen by many of us in our lifetimes, it is still sufficiently out in time that only the early-adopter contingent is involved to any degree. In the meantime, there are a number of challenges to be dealt with.

Beyond the pressing issue of energy costs discussed previously, the North American flexible packaging industry is facing challenges from imported packaging, along with the movement of product manufacturing overseas. Donahue, for one, is confident in the ability to face up to the challenge, saying, “the innovative nature of the U.S. flexible packaging industry will enable it to successfully compete against imports.”