Flexibility is the Key

Innovation in the flexible packaging arena will have the most visibility in pouch applications—novel implementations are coming out on a regular basis. Biddle believes that much of the growth opportunities will come from the food and beverage industry.

“I think the marketplace will accept flexible pouches for water and juices more readily than it does today. In Japan, the norm is drinks in pouches. I believe when people see the magnitude of the PET bottle landfill issue, the pouch will become preferred. Also, I believe we are just beginning to see products in retort pouches. This market will grow significantly in the next few years.”