Flexibility is the Key
There are hurdles indeed, but there’s also a big carrot at the end of the stick.
The use of innovative technology has been at the root of flexible packaging’s success for many years now. Donahue highlights a couple of examples that have helped to propel flexible packaging to the forefront of the ongoing battle for shelf impact.
One example is Sonoco’s SonoMet technology, a combination of ink and cylinder technologies that gives a package a metallized appearance. In addition, she notes the high-quality of graphic reproduction being seen today is a direct result of improvements in flexographic prepress platemaking processes. She expects the continued innovation in films, printing technology, coatings, and inks to have a continuing major impact on the acceptance and growth of flexible packaging.
- Companies:
- Little Joe® Industries
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