Flexibility is the Key
There are hurdles indeed, but there’s also a big carrot at the end of the stick.
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AWA forecasts slightly lower revenue growth for the North American flexible packaging market, projected to be between 3.3-3.5 percent CAGR through 2010. According to Corey Reardon, president and CEO of AWA, the growth will come from a number of factors: continued shifts from rigid/semi-rigid to flexible packaging, continued growth in stand-up pouches, drive for reduced packaging costs, technology innovation, and consumer demand for convenience.
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Tom Polischuk
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