Digital Printing Options
There is a digital option for almost any criteria package printers have. packagePRINTING asks leading suppliers about what is available today.
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Ring: My advice to package printers thinking about investing in digital printing is to first keep in mind that in today's digital marketing world, you're no longer in the printing business. You're in the 1-to-1 personalized marketing business. The printing process itself is only one facet of the service you provide to your clients. Your prospects, whether you're B2C or B2B, expect a level of customized marketing that is actionable and speaks directly to them. Digital package printing offers a combination of speed, flexibility, cost-savings, and imaging quality that conventional technologies do not offer.
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- Companies:
- Agfa Corp.
- Jetrion
- Xeikon
Chris Mc Loone
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