Digital Printing Options

The L'Oreal brand has a recent example of HP Indigo's quality advantage. Earlier this year, L'Oreal launched new Toy Story 3 Limited Edition shampoos. Instead of having shrink sleeves for the U.S. launch produced using flexo presses, the company asked its converter to use an HP Indigo WS6000 Digital Press. The producers of the Toy Story series were involved in the review and approval of this product launch, and their preference for image quality possible with HP Indigo led to the switch from analog to digital production.