Digital Printing Options

pP: Why should package printers consider adding digital printing as a capability?

Pentella: Digital printing helps packaging converters bring greater value to the brand owners they serve. HP Indigo presses, for instance, are helping many of the world's leading converters produce work for some of the world's largest and most well-known brands. HP Indigo's capabilities help these brands reduce time-to-market and waste, while increasing sales through versioning and multi-SKU production.