Digital Printing Options

Ring: The biggest factor driving the growth in digital packaging is the attractiveness of short-run printing, especially for consumer goods manufacturers, where we're seeing a rapid increase in private labels. Marketers are seeing the advantage of 1-to-1, personalized marketing over traditional, one-size-fits-all approaches. This is where digital printing technology can help companies achieve a higher level of ROI and repeat business. As a marketer, you can cost-effectively test marketing campaigns using variable data printing (VDP) technology, which offers the capability of personalizing the marketing message on the package and label with text or images, based on what you know about the individual's market segment. Our customers tell us that their clients' response rates with VDP and versioning are through the roof, compared to one-size-fits-all. The digital workflows and reduced make-ready times also offer a tremendous advantage for streamlining operations and wringing out more efficiency compared to conventional printing, with its fixed setup costs. Another key factor is safety and sustainability. For instance, our technology does not emit volatile organic compounds (VOC), and the capabilities of de-inking and recycling digitally printed paper allows companies to reduce their carbon footprint.