Before the Box
"People coming from beauty and healthcare are asking for integrated features like embossing to enhance the appearance of the carton and add additional features at the lowest possible cost," Kretzschmar says. "And converters want efficient tooling to allow quick changeover."
Beyond eye appeal: Braille embossing
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
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