Ink-Substrate Interactions...

“Ideally,” says Barton, “your choice of substrate and ink would start with a discussion between the package designer and the end-user, taking into account not only the graphics and the layout, but also a determination of how the box is to be printed, processed, handled, shipped, used, and displayed.” Physical properties such as adhesion and scratch resistance of the final package are determined by a combination of factors, including ink, substrate, and surface treatments, all keyed to end-use requirements.