Up, Up, and Away

Short-run impact

The broad industry trend for shorter production runs, which has already impacted the label market, is also making its presence felt in the flexible packaging/pouch arena. “With the trend towards specialty, short runs for trial, travel, and convenience-size packaging, manufacturers are looking toward the narrow-web flexo market to fill this demand,” says M. -David Parsio, product manager, pouch materials for Multi-Plastics, Inc. (www.multi-plastics.com).