Up, Up, and Away

“Product compatibility and shelf life are the primary considerations,” he says. “Material, barrier, and sealing need to remain compatible with, contain, and meet shelf-life targets.”

For aesthetic factors, Pellingra mentions the need to define the graphic requirements such as a clear package, opaque, metallic, or process print. “Two products from different manufacturers could each require a barrier lamination, but one may want the consumer to see the product and one may want to represent the product with process print and high graphics,” he says.