Up, Up, and Away

Doug Frost, account development manager for Sonoco (www.sonoco.com), makes a key point that impacts the priorities for design and manufacturing. “For retortable pouches, the product/package has to withstand the retort process in good shape because it still has to go on the store shelf and obviously, has to look good,” he notes. “With microwave pouches, the packaging is discarded by the consumer after being microwaved.”