Where the Rubber Hits the Road
The structural design of paperboard packaging is where manufacturing provides the traction on the road to marketability.
Practically speaking, however, the perfect integration of graphic branding with structural functionality is harder to achieve, primarily because of the number of potential variables involved. Customer requirements for economy, convenience, shipping and handling efficiency, anticipated usage behavior, delivery requirements—even sustainability, all have a potential bearing on the design process.
- Companies:
- Artwork Systems
Related Content
Comments
