Where the Rubber Hits the Road

Distinctive structure with distinctive graphics

“The days of the standard reverse tuck-in end carton are going away,” says Brent Lindquist, design/die room manager. “Differentiation used to be accomplished primarily with graphics, but now it’s being done more and more with structure.”

As packaging becomes more marketing-driven, however, the “push-me-pull-you” factor between what constitutes a package that can be manufactured accurately, efficiently, and cost-effectively and one that satisfies the customer at every level—economic, functional and aesthetic—comes into sharper focus. In an ideal world, of course, these goals are one in the same.