Where the Rubber Hits the Road
The structural design of paperboard packaging is where manufacturing provides the traction on the road to marketability.
Is it possible to generalize about the characteristics of structural designs that work as they are intended to work? “For me,” says Lindquist, “an effective package design is one that works and makes the customer happy. Granted, it rarely happens, but we aim to produce a quality design that can be manufactured efficiently and accurately.” pP
- Companies:
- Artwork Systems
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