Buoyant Business

In many of these markets, the packaging format making a significant impact is pouches—flat, stand up, retort, and all of the above. In its study, “Pouches to 2010,” The Freedonia Group forecasts that demand for pouches in the U.S. will rise 6.3 percent annually through 2010 to $6.5 billion. According to the study, the fastest growing markets for stand-up pouches are cheese, processed foods, and consumer and industrial products, while flat pouches will do well in fresh produce, medical and pharmaceutical products, and consumer items.