The Situation on Ink

The whole picture—from the quality of the ink to its finished results—includes more than initial price. This kind of well-rounded thinking validates each of the five main purchasing considerations, said Deanna Whelan, marketing manager of ANI Printing Inks.

Good business relies on solutions and profitability, which "are not a result (solely) of a good price," Whelan said. "Reliable inks (on-press predictability) can reduce press downtime, lowering overall costs. Inks that perform best on-press (ink dry time) will reduce press downtime and increase uptime, providing increased profitability. Inks that are made readily available support just-in-time environments, reducing capital overhead and adding to bottom-line benefits. Excellent technical assistance can reduce press downtime, as well."