The Root of the Problem

To get to the root of such costly issues and for ways to prevent them, packagePRINTING recently asked industry suppliers for their advice.

Coatings

Coatings play a very critical role in the cosmetic and performance makeup of a package. Aesthetically, coatings add shelf appeal with the ability to add a glossy, matte, or tactile finish to the package, explained John Signet, marketing manager of Water Ink Technologies. Performance-wise, coatings are a package's shield against scuffing, wetness, and chemicals, and they enhance the substrate's printability.